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Why we exist

Sure was born from a simple observation: most people aren't sure if they're getting the best deal on their loans and credit cards.Sure was born from a simple observation: most people aren't sure if they're getting the best deal on their loans and credit cards.

We saw smart, hardworking professionals paying higher interest rates than they should, simply because they didn't know better options were available.We saw smart, hardworking professionals paying higher interest rates than they should, simply because they didn't know better options were available.

We built Sure with a clear purpose: to help people understand exactly where they stand financially and unlock better options.We built Sure with a clear purpose: to help people understand exactly where they stand financially and unlock better options.

By benchmarking & combining analytics with personalized insights, we show you how your credit terms compare to others like you.By benchmarking & combining analytics with personalized insights, we show you how your credit terms compare to others like you.

No confusing jargon. No hidden agendas. Just data-driven solutions that put money back in your pocket.No confusing jargon. No hidden agendas. Just data-driven solutions that put money back in your pocket.

The Team

Meet Our Founders

The visionaries behind Sure, committed to transforming financial services

Kunal Shah

Kunal Shah

Co-Founder

Career Fund Manager in interest rates market and alternates. Top quartile fund performances across time periods. Expert in Asset-Liability Management of large size portfolios.

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Vikas Tarachandani

Vikas Tarachandani

Co-Founder

Financial Services Growth Leader with proven track record of driving profitability in retail banking, credit underwriting models & risk management solutions.

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Pravin Tiwari

Pravin Tiwari

Co-Founder

Seasoned technology leader with a proven track record of driving zero-to-one growth and building innovative products. Expert in leveraging cutting-edge technologies to develop scalable solutions.

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Be SURE about never paying

more than what you deserve

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